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Unveiling The Hidden History Of The Crock Pot Trademark

Emily Graham is the editor in chief and head chef of Cookmag Online. With over 15 years of experience in the culinary industry, she's tested hundreds of kitchen appliances both professionally in restaurant kitchens and at home cooking for her family. Emily loves sharing her knowledge and reviews of the...

What To Know

  • ” The trademark was granted in 1974, giving Naxon Utilities Corporation the exclusive rights to use the name “Crock Pot” in connection with slow cookers.
  • If you are using the term to refer to a slow cooker made by Jarden Corporation, you are generally allowed to use the term without infringing on the trademark.
  • However, if you are using the term to refer to a slow cooker made by a different company, you must avoid using the term “Crock Pot” as it could be considered trademark infringement.

Crock pots have become ubiquitous kitchen appliances, synonymous with slow cooking and culinary convenience. But the question lingers: is the term “Crock Pot” trademarked? Understanding the trademark status of this iconic brand is crucial for businesses and consumers alike. In this comprehensive guide, we’ll delve into the legal intricacies surrounding the Crock Pot trademark, exploring its history, ownership, and implications.

The History of Crock Pot

The Crock Pot‘s origins can be traced back to the 1950s when Irving Naxon, a Chicago inventor, created a slow cooker that revolutionized home cooking. Naxon’s invention, initially called the “beanery,” was designed to cook food slowly and evenly, preserving its flavors and nutrients.

The Trademark Registration

In 1971, Naxon’s company, Naxon Utilities Corporation, filed for a trademark for the term “Crock Pot.” The trademark was granted in 1974, giving Naxon Utilities Corporation the exclusive rights to use the name “Crock Pot” in connection with slow cookers.

Current Ownership of the Trademark

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Over the years, the Crock Pot trademark has changed hands several times. In 1984, Rival Manufacturing Company acquired Naxon Utilities Corporation and became the owner of the Crock Pot trademark. In 1993, Rival Manufacturing Company was acquired by Sunbeam Corporation, which in turn was acquired by Jarden Corporation in 2004.

The Significance of the Trademark

The Crock Pot trademark holds immense value for its owner, Jarden Corporation. It represents a brand that is synonymous with slow cooking and has a strong reputation for quality and reliability. The trademark protects Jarden Corporation‘s exclusive rights to use the name “Crock Pot” and prevents competitors from using the name to market their products.

Can I Use the Term “Crock Pot”?

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Whether you can use the term “Crock Pot” depends on the context in which you intend to use it. If you are using the term to refer to a slow cooker made by Jarden Corporation, you are generally allowed to use the term without infringing on the trademark. However, if you are using the term to refer to a slow cooker made by a different company, you must avoid using the term “Crock Pot” as it could be considered trademark infringement.

Genericization of the Trademark

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In some cases, trademarks can become so widely used that they lose their distinctive character and become generic terms. This is known as genericization. While the term “Crock Pot” has not yet become generic, there have been some instances where the term has been used generically to refer to slow cookers in general.

Final Note: Navigating the Trademark Maze

The trademark status of the term “Crock Pot” is a complex issue that requires careful consideration. By understanding the history, ownership, and implications of the trademark, businesses and consumers can navigate the trademark maze and ensure compliance with the law.

Frequently Asked Questions

Q: Is the term “Crock Pot” always trademarked?
A: Yes, the term “Crock Pot” is a registered trademark owned by Jarden Corporation and should generally not be used to refer to slow cookers made by other companies.

Q: Can I use the term “crock pot” to describe a slow cooker in my blog?
A: Yes, you can use the term “crock pot” in your blog to describe a slow cooker made by Jarden Corporation. However, you should avoid using the term to refer to slow cookers made by other companies, as this could be considered trademark infringement.

Q: Can I sell a slow cooker that I made and call it a “Crock Pot“?
A: No, you cannot sell a slow cooker that you made and call it a “Crock Pot” as this would be considered trademark infringement. You must use a different name for your slow cooker.

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Emily Graham

Emily Graham is the editor in chief and head chef of Cookmag Online. With over 15 years of experience in the culinary industry, she's tested hundreds of kitchen appliances both professionally in restaurant kitchens and at home cooking for her family. Emily loves sharing her knowledge and reviews of the latest and greatest cooking gadgets and small appliances hitting the market. In her spare time, she enjoys cooking up new recipe creations in her fully equipped dream kitchen. Emily holds a degree from The Culinary Institute of America and writes with the goal of helping home cooks at all levels find the right tools to improve their cooking. Follow along on Instagram @chefemilygraham for more of her kitchen adventures and product recommendations.
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